“We Are How designed a website that took us to new heights and gave meaning to our work. Their superior work ethic, professional expertise and honest evaluations made working with their team a pleasure.”
-Linda Wacks, Founder, The Jeffrey Frank Wacks Memorial Fund
The Jeffrey Frank Wacks Memorial Fund is a nonprofit 501(c)3 foundation committed to helping cancer patients and their caregivers through music therapy and emotional support that extends beyond typical boundaries. The Fund stands as a loving tribute to Jeffrey Wacks and as a reflection of his passion, strength, and unwavering spirit.
When The Jeffrey Frank Wacks Memorial Fund found itself at an exciting and pivotal point in its trajectory, growing from a locally focused organization to one that has a nation-wide presence, they contacted We Are How to develop a new brand identity, responsive website, communications materials, and signage.
From the outset, we understood that our work should authentically honor the original spirit of the Fund in loving memory of Jeffrey Wacks, as well as communicate the nature and impact of their work today. To achieve this, we established a visual style that combines uplifting colors, friendly typography, and textural handmade elements with Jeffrey’s artwork and photography of the foundation’s work. The new visual identity conveys the Fund’s stature as a national program while retaining the artistic spirit of Jeffrey Wacks, evoking humanity, comfort, and the transformative nature of music and art.
While we knew we would bring the foundation significant value through the design of their identity and supporting materials, we also saw an important opportunity to improve their online donation and purchase portal, both in terms of visitor user-experience and internal usability. Using this combined approach, We Are How developed a comprehensive donation app, seamlessly integrated into the Fund’s new website, which helped the foundation achieve a 25% increase in donations.
Branding & Identity